photo cred: Urban OutfittersHow many ways can I say it “I heart Urban Outfitters” from their cheap chic stuff, to their brand boutique. Well now UO is bringing even more to the table with it’s collaboration with Geren Ford called Hawks by Geren Ford. Hawks by Geren Ford seems to be a sailor inspired collection of separates as well as dresses and is just one of five capsule collections that are to be spread throughout the year at UO. Other UO slated designers are Steve Alan, Charlotte Ronson, Corpus, and Paul& Joe Sister. The roll out of the Hawks line is scheduled for May although there are two items online right now. One odd thing about these capsule collections is there seems to be almost no marketing behind it I’ve only seen info about this on one other blog and WWD. I’m sure if your anything like me you’re chomping at the bit to see more!
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