
I was so excited about Bay Area Jewelery Designer Rachel Eva, I decided I had to find out more about her, as well as what we can expect from her in the future, enjoy.......
Kasey: What were you doing, prior to the launch of Rachel Eva Jewelry and If you weren't in the fashion industry what would you be doing?
Rachel: Prior to the launch of Rachel Eva. I had just graduated from high school and was clueless about what I was going to do. Go to College? Get a Job? Where would I want to work?
So I applied for a job at Michaels Arts and Crafts. I loved it. What could be better than being around crafts and crafty people? Everyday I would go to the bead isle and was fascinated by all the colors and shapes. I used to bead when I was a young girl but then it turned into making friendship bracelets. I started to bead again and I got very into it. I had endless thoughts of what to make next. I couldn’t sleep. I was going crazy about beads. Then one day I went to sell my jewelry that I had been working on to my dad’s office. The women there loved me and I have known them for a very long time. So I was comfortable about showing them my creations. It was a hit…so from then on I did what made me happy. To feel so happy doing something I loved was an amazing feeling. Nothing can compare to it. My father helped me get my business license along with everything else I needed. That’s how I became Rachel Eva.
Kasey: Inspirations, references, or underlying themes we can find in the Rachel Eva line?
If I wasn’t in the fashion industry now I guess I would be scrapbooking for other people or organizing closets. But I can’t think of anything id rather be doing than creating jewelry.
Rachel: If I wasn’t in the fashion industry now I guess I would be scrapbooking for other people or organizing closets. But I can’t think of anything id rather be doing than creating jewelry.
Some themes you can find in my line would be my signature Organic Link and Swarovski crystals which are in the sparkle collection. Some inspirations are from my grandmother’s jewelry box, nature, and sparkly stones.
Kasey: I'm sure you’re always wearing Rachael Eva Jewelry, but what are some of your favorite fashion and beauty finds?
Rachel: Fashion and Beauty Finds…
*I love nail polish…OPI. “Significant other color”, “Pink before you leap”, “Aphrodite
Pink nightie”
*Mac. “Rice Paper”
*Mary Kay “Eye primer”
*Vera Bradley…obsessed I just love it
* J crew Skinny Jeans. Love them!
Kasey: When you aren’t overly busy running your business, what are some of your favorite things to do?
Rachel: My Favorite things to do would be….scrapbook, watch movies, hike and get a mani –pedi with my dad.
Kasey: You currently sale your jewelry online and a multiple Bay Area Locations (as well as out of state) what kind of growth/directions can we expect in the next 2-3 years from Rachel Eva Jewelry?
Rachel: In the next 2-3 years I hope to get into a few showrooms and have a few sales reps to expand the selling of Rachel Eva and I can focus on designing. Up until now I have concentrated my sales on the west coast and I want to grow nationally. Also have Rachel Eva into more boutiques all over the US.